Glass Animals have today released their new track ‘It’s All So Incredibly Loud’, taken from their fast approaching third album ‘Dreamland’, out on Polydor Records on the 7th August.
Hot on the heels of Glass Animals’ latest scorching, bass-heavy pop-trip, ‘Heat Waves’ – ‘It’s All Incredibly Loud’ swells with anticipation and expectation; its urgent, expansive, club-style keyboard melody teamed with Dave’s signature dreamlike vocals makes for a heady mix. ‘It’s All So Incredibly Loud’ comes with its own visual accompaniment which has been directed by the remarkable talent David Wilson (Tame Impala, Christine & The Queens). The video, in its own beautiful way, draws focus to the inevitable jump-off point and the terrible silence that follows.
Dave Bayley explains: “The entire song is only about three seconds of life. I think most people have been in a position where they have had to tell someone something that they knew was going to devastate them. Something that would change their life. It’s about the silence that occurs between those words leaving your mouth, and the other person reacting. It’s the most deafening thing I’ve ever experienced. The video is meant to be a metaphor for the build-up before that, and then the sudden explosion of quiet that lasts forever.”
“[Dreamland] marks an excellent return to form for the four-piece” – The Independent
“Glass Animals flex their creative muscles for a record that demands your attention as their biggest statement so far” **** Dork
“Hypnotic, sparse pop …Glass Animals mastermind Dave Bayley is a keen student of the human condition” **** Q
“An album distinguished not by its vulnerability, but by its strength of character” DIY